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Month: October 2018

Turnkey Cruise Travel Websites Can Help Improve Your Business

Posted on October 31, 2018 in Uncategorized

Many travel companies have turned to the internet to streamline their operations. These travel companies have realized how cheap and efficient it is to run their travel businesses online. In fact, most of these companies are using turnkey cruise travel websites found on the internet. In addition to cruise travel companies, there are also many people working in the travel industry that benefit from the use of these turnkey websites. These people include travel agents, tour operators, event managers, and even travel writers. Travel writers, who include adventurers and explorers, are now able to write about their travel experiences and post them to their own turnkey websites. They in turn attract website visitors and make money from them. Here are the ways turnkey websites can help you improve your travel business:

Easy To Start

First, starting an online business is relatively easy compared to a bricks-and-mortar business. This is because you will have access to turnkey travel websites that have already been created for you. All the design issues such as HTML and CSS, as well as content, have been rendered. Additionally, your turnkey website seller will also have catered for your hosting. Hence, all you will be left to do is promote the website to attract visitors. In most instances, however, most turnkey website sellers will train you on how to market your website.

Fast Booking

Turnkey websites can also be used as booking avenues. Travelers can book for holidays and hotels through your website instead of coming to your offices. This is may be a time-saving route for people such as hotel managers, travel agents, tour operators, and the travelers themselves. Your website should specify pertinent details such as departure and arrival dates and times, number of people travelling, availability of hotels, residences, or cruises, and mode of transport.

24/7 Convenience

The third benefit you could reap from bringing your offline business online is the convenience it offers. This is mainly because websites are accessible 24 hours seven days a week. Therefore, your visitors will be able to access the information they need from you on your website at any time. Accessing this information will lead to more satisfied customers who will in turn tell their friends and family. This viral effect will attract more customers to your business, thereby increasing your revenues.

Reduced Overhead Costs

The fourth benefit you could reap from running an online business is the reduction of expenses. These expenses could be reduced as far as advertising, premises, and staffing are concerned. Running an online business uses cheap advertising channels such as the social media, search engine marketing, and email marketing. Running an online business also saves expenses related to premises since running an online business does not need much physical space. Lastly, running an online business will help you save staffing costs since processes such as bookings, payments, and billing will be automated.

In conclusion, turnkey cruise travel websites are highly beneficial to people who want to bring their offline business online. This is because these turnkey websites are cheap and readily available. Additionally, your online business will be able to pick quickly given the ease of operating this type of business, the ability of your customers to book fast, the convenience your website provides your website visitors, and the significant amount of reduced expenses.

Online Marketing Vs Offline Marketing

Posted on October 29, 2018 in Uncategorized

As marketers, We already know that marketing online and offline are different. We think that this goes without saying. But there are some questions out there that have been hitting my inbox for quite sometime so I figured I would address this very topic with you guys! First let me start off by saying neither method is better than the other. They both take different avenues to get certain things done within their businesses. So this isn’t a “who is better than who” post. This post really just explains some of the differences between the two.

As the general economy presents another series of poor numbers and the terrifying face of deflation threatens, mainstream advertisers are forced to ask themselves some very difficult questions. Limited purchasing budgets must stretch further and attract a buying public wary of spending their own limited purchasing budgets. Coupled with the declining value of the US dollar, many companies cannot afford a failed advertising campaign but still need to attract new customers and reach out to past clients.

There are several forms of advertising media available both in the online and offline worlds, all of which have shown solid returns for advertisers and all of which carry their pros and cons. Search engine marketing is the least expensive method of getting the word out to millions of well educated and often well paid consumers. The most important fact about these consumers is that they have taken the time to pre-screen themselves. Every time a search engine users enters a set of keywords looking for information on products or services and finds your business website, you can be reasonably certain they are not simply browsing or window shopping. The search engine users actually took the time to type those specific keywords and are definitely looking for your specific product.

Take advantage of their curiosity and be certain you can be found where and when it counts. Compared with other forms of marketing, search engines have a far wider potential reach, are much cheaper, and allow for the revision of content quickly without producing cost overruns. Search engine marketing also allows for a greater number of listings spread over a wider array of keyword phrases, thus producing far more opportunities to be found by potential clients and customers. Compare the costs and coverage of search engine marketing with the following other forms of traditional marketing, Yellow Pages, Print and Broadcast.

To start I will talk about the key differences between marketing offline and online.

Offline

o Talk to people face to face
o Traveling a good bit
o Easier to get groups together
o Advertising avenue is widened (for your business)
o Access to limited people (this depends on where you live but you surely could build a business with those types of people.)

Online

o Access to loads of people across the country and the world
o Instant Internet Advertising
o No need to Travel
o Can be tougher to get into especially if you have little to no knowledge about the internet Isn’t completely about “your business opportunity”
o Most conversations will either be online or over the phone

As you can see above there are some key differences between both offline and online marketing. Personally I would use offline to find distributors and people who might be interested in your product or whatever your selling and I would use online for business builders. Ultimately if you are building your business then you want business builders. That’s a fact but there is nothing wrong with people who might be interested in your product either. But if you’re going to market online, you should use that to find your serious business builders so you can help and guide them to where they want to go. Offline is more personal and there is nothing wrong with that, but you have access to a much more limited number people for business building if you don’t do a bit of traveling. But remember, There is nothing wrong with using both methods and if you are comfortable with using one or both. Go for it!

Offline V Online Marketing

Posted on October 27, 2018 in Uncategorized

In today’s world is there any comparison between Online and Offline Marketing? To get a good return for you investment into marketing then the online program has to be the best.

If we look at the offline way that businesses market their products, between advertising, sales, travelling expenses and cold calling to name but a few, these costs can run into hundreds of thousands of dollars pretty fast, depending in what business you are in. How long does it take to get an ad placed in the national papers and for one page for a single day can be quite expensive, and only to a very small geographical area.

Online Marketing is a totally different kettle of fish, with the upsurge in social media; the market place on the internet is global. Advertising costs are practically free, sales people are not required as you can talk to hundreds of thousands of people for free and with just one click of your mouse. No cold calling required or travelling expenses because all marketing promotions can be done from your computer in your office or home.

If you go online, there are many internet marketing tips available to assist you in starting out in this form of marketing. Look at direct mailing compared to emailing. The time this takes and the employment costs compared to writing one email and be able to send it to a thousand customers with one click in a split second.

If you look at “pay per click” versus TV or radio, with pay per click you get your online marketing ideas in front of billions on the first page in Google, whereas Radio or TV you only get a few million. To get a good marketing promotion up and running online only takes a couple of hours even with research included-how long would this take offline?

Online marketing consulting can take your marketing campaigns to new heights, something you never thought possible offline. Local online marketing is taking the web by storm, and more and more brick and mortar businesses are in danger of getting left behind.The success of internet business lies in the effectiveness of online marketing.

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