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Month: November 2018

Marketing Your Network Marketing Business Online Versus Offline Old School Marketing

Posted on November 7, 2018 in Uncategorized

I received a phone call 8 years ago and even then, I felt strange that a friend who I haven’t seen in years would call me about a business opportunity. Even when she and her friend came to my house I knew what the business was and even the company.

So from the start there was this silence and lack of belief to just say what business they were in straight away. I joined a month later but the process I went through is just one of reasons why many fail:

  • Build a list of people you know
  • Contact them to a meeting but don’t tell them what the business is
  • Show them the business with 30 minute presentation
  • Sign them up
  • And do this again with the new signed up member
  • And if they don’t think it’s for them, then start convincing
  • Branding The Companies And Not You
    Yes, that’s when stories of millionaires and the founders of the company rolled in. As well as how easy it is and how you can make residual income.

    Branding consistently the company and it’s founders is dangerous. What happens if the company goes down and you’ve been promoting the company and not you? You’ve lost all the leads, all the hard work because everyone in your group identifies only with the company.

    Wasting Too Much Time Traveling
    On top of this, you’d go to open meetings in your city and across different cities. That meant traveling and you’d be back late. Sometimes 11pm or even 2am in the late morning.

    No Qualifying Process But Go For Anyone That Breathes
    As you can see, there is no qualifying process here. It’s aiming at everyone you know. But network marketing isn’t for anyone. Yes, anyone can do it but not everyone who has no desire and not willing to learn to have a business mindset will succeed.

    Would you do that for a business you believe in? Would you travel and do a presentation to someone who hasn’t even called, emailed to say they are interested in having their own business?

    Marketing Your Network Marketing Business Online
    With the era of the internet, you don’t need to chase anyone. You don’t need to travel for miles to do a presentation to someone who might not even show up. Nor brand a company.

    Most companies due to fear of legal implications do not want their distributors who are in the thousands to promote their companies online. In case of legal suits. So they do not give the power to their distributors but the business owner can still win.

    The business owner doesn’t need to promote the product, the companies and founders. Instead it is now about branding YOU.

  • No more 30 minutes presentation about the companies, products and features.
  • No more promoting the vision of these companies but your own
  • Branding you means gaining value, knowledge to educate, engage your target audience online
  • No more convincing, chasing, door to door or cold calling.
  • You can create a filtering online marketing system which will qualify prospects. You can target your prospects and build relationship without even traveling for miles.

    The power of the internet can generate quality leads 24 hours a day and without you being there. When they qualify then they have shown desire and interers. They will even contact you or you can contact them to not do a sales pitch but to find out what their immediate needs are.

    Now, the shift has moved from company manifestos to focusing on the solutions your prospects need. Your value and leadership attracts your prospects to you.

    The invitation was made by the prospects not the business owner inviting themselves. This gives you posture, backbone, value and a strong hold on how YOU want to run your business. Not on you chasing everyone and anything that breathes.

    Today, we can use:

  • Blogs which are free.
  • Upload articles and creating online presence.
  • With valuable, rich content and an form for people to fill in to generate new target leads
  • Create ad campaigns to newsletters that are targeted and automated
  • Whatever you choose, online or offline; the key is to realise:

  • It’s about relationships. People not a number game.
  • You can have a large list but if they don’t respond, you have no business.
  • It’s also about working smart and having a marketing system that does the brunt work.
  • It’s about targeting not aiming at everyone.
  • It’s truly about leadership that attracts prospects with value instead of pushing, chasing and convincing.

    Offline Businesses – Expanding Market Reach For Offline Businesses Online

    Posted on November 5, 2018 in Uncategorized

    One of the most powerful strategies for offline businesses using the Internet is expanding their market reach – that is, start selling their products or services into a wider region geographically. While not all offline businesses can do that, a lot more can than one might think at first glance.

    It’s easy to see how a manufacturer, agent or retailer can expand their market reach – they need only accept orders online and ship the product worldwide. Similarly, a consultant can meet with individuals or committees anywhere in the world at any time through services like GoToMeeting and GoToWebinar. And a clergyman, even a lay preacher, can extend their Word by streaming sermons and advice through streaming video or online audio.

    But it doesn’t stop there – offline businesses like real estate can also expand their reach through strategic use of the online technologies. Companies transferring executives around the world often need rentals or new homes for those employees, or the employee themselves will need to find new accommodations. Much easier, more efficient and cost-effective to use the Internet for most or all of long-distance house-hunting.

    Also, if you’re a realtor or real estate agent with a website, blog or social media presence, have you started using the Internet to compile a list of targeted leads amongst real estate investors? There’s no need for the investors to live locally for them to recognize and purchase a wise investment in your area – especially if they invest in commercial properties or vacant lands.

    Perhaps on the other hand you’re in a service industry, like those running offline businesses installing and monitoring alarm services, or a paving company. Obviously you’re not going to travel to another state, province or region for most jobs, but a strong online market reach will no doubt produce targeted leads in those areas too. Your solution? Use the Internet to find lesser-known professionals in your industry that service those areas and offer them those leads on a commission basis – since that local business has not marketing costs involved in servicing that prospect, it’s well worth the expense of paying you a percentage of what that prospect spends with them.

    If you really work your online marketing and create a large volume of targeted leads, you may even decide to either expand your territory to include the busier areas or become a full-time lead broker in your industry. You might even find that it’s worthwhile to move your offline businesses if your efforts show much greater demand for it elsewhere.

    Maybe you’re thinking of opening a branch office in another territory. Why go in cold, having to start from scratch? Use your Internet presence to announce your intentions, target leads from the new area and try to build a demand and a potential customer base in that new territory before even opening your new office there. Expanding the market reach of offline businesses into new territories before moving into them in the physical world can sure help the transition significantly, helping you overcome the growing pains of being a new startup business in those new areas.

    Is Online Copywriting Really That Different From Offline Copywriting?

    Posted on November 4, 2018 in Uncategorized

    I never cease to become amazed at what I see written online. Not only what is written or the way it is written but often in the copy as a whole. And not only that; the instances of duplicate content is even more astounding!

    Only this morning I randomly selected 8 web pages from the travel sector and 3 of the pages had duplicate content issues (according to copyscape).

    This article is not about online duplicate content (not directly anyway), but suffice to say that every man and his dog knows that the Google, Yahoo et al, can, at the drop of a hat, identify ¨dup content¨. Needless to say those affected pages will not be gaining much (in the long term) in the way of natural traffic, and worse it is detrimental to the whole site.

    There is another kind of duplicate content issue!

    I once worked as Marketing Manager for a major home improvement retailer and just happened to be at the IT office on a particular day. I was absolutely horrified to discover the outsourced web design company were preparing to copy (word for word) the companies brochure and offline promotional material straight on to a brand spanking new website.

    Without intervention this practice would have been an un-mitigating long term disaster. It took me a full morning to explain that offline and online readers are different animals. Browsing a hard-copy brochure, with your feet-up on a Sunday morning is an entirely different ball game to surfing and browsing website copy [http://www.thomas-machado.com/webcopywriting.html].

    The easiest way to consider the difference between online and offline communication is to imagine writing a letter which you intend to post using offline snail mail services as opposed to typing an email.

    You would almost certainly approach the tasks differently. And so it goes for online and offline copy writing.

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