Because of the invention of the Internet, offline business becomes a thing of the past. People who are still on offline business are lagging behind by those who are already doing a full time online marketing. The innovation of the e-commerce industry brought into light the creation of Internet marketing as the basis for a safer and faster transaction with leaser production cost but more return on investment.
To start online business, you don’t need lots of capital to invest, in fact you can start from zero cost. There are some online companies that offers free web-hosting, web design, and free marketing tools to start your Internet business. But these companies will capitalize you as novice.
Advantages of Online Business
1. Cost -efficiency. To operate an online business is cheaper compared to offline business, less human interventions and less expensive to reach the market. You can start your internet business with zero or minimum capital investment. With only one Personal Computer, you can start your own Internet business.
2. Time. To promote your business online it’s easy and fast sending using the Internet through email in just a couple of few seconds. Whereas in the offline world, you’ve to travel doing house to house promotion or send fliers to far away places which would takes weeks or months before they reach your clients.
3. Manpower cost. Using your PC or Laptop, they won’t complain of over-worked or low pay with long hours of services. You don’t need to hire lots of workers. With your home based online business 1 or 2 PCs are enough to support you, of course with the help of your household members.
4. Can work anywhere. If you’ve your own computer or Laptop and Internet connections you can work anywhere to connect your clients all over the world anytime of the day. And the best part in online business, you’ve no boss to worry about, because you’re your own boss.
There’s a big difference with online marketing compared with offline business, since more benefits can be attained from the later that the former can’t provide. Analyzing the risk involve in the offline world, there’s less you can get in online business.
The money you can save through your efforts in online marketing can be used primarily for the welfare of your family and important expenses needed in your household.
These are only a portion of the advantages I’ve included you can use in pursuing your marketing online as against the offline marketing.